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• Hugler

  Juniorclubber (33 Posts)
  Eintrag vom 01.09.2025 22:45

  I’ve noticed many brands moving away from direct selling and instead focusing on stories that highlight their values and customer experiences. Do you think storytelling actually improves ROI, or is it just a trend that appeals more to branding than to direct sales outcomes?

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• sudais

  Powerclubber (52 Posts)
  Kommentar vom 02.09.2025 01:48

  Storytelling is more than just a branding tactic; it’s a powerful tool to drive engagement and long-term growth. Customers want to see themselves reflected in the story a company tells, making the brand feel more approachable. This post explains it well: https://www.linkedin.com/feed/update/urn:li:activity:7361973667808878592 . It shows how storytelling strategies, when executed properly, can result in higher engagement rates and stronger brand loyalty. By weaving narratives into campaigns, businesses humanize their products and services, transforming them into solutions that people can relate to. This emotional connection often leads to repeat purchases and positive word-of-mouth, which in turn boosts ROI. In competitive markets, those who tell the most authentic stories stand out.

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